The site didn't care about the quality of the freelancers. They just let anybody in and bid as long as they paid their monthly membership or up front fees. They didn't care about the quality of the match between freelancers/buyers and the quality of the bid proposals being sent to project posters because they already got paid. So, as a result, James and others would get bombarded with 40+ copy and pasted, generic bids from all the cheaper freelancers. Now don't get us wrong; there is nothing wrong with cheaper labor prices, but you have to verify that they can provide the quality work and communication to make that cheaper price a value beforehand. And that is impossible when you get bombarded by quantity and not quality. No way to keep up and communicate with each one to weed them out.
With no real way to distinguish the good workers from the pack and seeing a preview of their work ethic; you literally just have to choose one and hope for the best. Not a good feeling.
So James decided to change the game and began work on Freelancify. James' main motivation stems from the fact that he doesn't want anybody else to have to go through what he went through. He also believes (being a freelance web designer himself) that there needs to be some sort of way to level the playing field amongst the bad freelancers and the good ones; some way that freelancers can show the project posters their skills, communication, and work ethic beforehand that goes beyond just words in a bid proposal.
After coming up with a great idea (adding a social kick with the Q&A Discussions and Closed Bidding System) to combat the spammy bids, to provide better matching between freelancers/buyers, to lead to better quality bids being sent, and to let freelancers prove their worth in more way than words; he went to work in building Freelancify's design and eventually building the website
How far can we take it? To be continued....